Content marketing is an essential and effective weapon in any marketing arsenal, but are you wielding it most effectively?
This was the main question posed during a marketing seminar given to Discover Lehigh Valley's Tourism Marketing day...
Delighting clients. It’s been my number-one priority and I'm always on the lookout for the latest, greatest tools that help accomplish that goal.
Of course, an important piece of the puzzle is effectively communicating the results of the team's efforts...
From time to time, we still get requests from clients to use QR codes. In most cases, I consult against it. Here’s why.
QR codes are an interesting attempt to bridge the gap from physical media like business cards, brochures and posters to digital content...
Earlier this month we had the pleasure of joining long-time client EcoTech Marine, in celebrating a major milestone – the company’s 10th anniversary.
Aptly held at its newly opened facility in Allentown, EcoTech Marine hosted an anniversary party for state and regional dignitaries, advisors, partners, friends and family...
It’s late. 7:30 p.m. Your day, which started at the office at 8:00 a.m., has been filled with stressful tasks and no shortage of fires to put out. As you shut off your desk light you realize you’re hungry.
Working through lunch seemed like a good idea at the time, but now, as you make your way out of the office and remember you've got to get to your kid's soccer game across town...
Your visual representation has the power to become just as important as your messaging.
Social media has always been visually inclined, but as technology and techniques have advanced, so has the role of images in social networking...