Content marketing is an essential and effective weapon in any marketing arsenal, but are you wielding it most effectively?
This was the main question posed during a marketing seminar given to Discover Lehigh Valley's Tourism Marketing day. Most companies in attendance had dabbled with this marketing tactic but few had found the results they expected.
Only about one third of B2C marketing professionals consider themselves effective at content marketing. While content marketing should be far from a cookie-cutter solution, we discussed how to create a content marketing strategy and how to effectively implement it. We will also discussed the most common pitfalls and how to avoid them.
If you missed the session, the presentation is available below.